Customer Reference Communities
Customer references are an integral part of your organization’s sales process. Online communities are an effective tool to support your reference customers while satisfying the information needs of prospects.
With Ramius Professional Services and CommunityZero® sofware your organization can use customer reference communities to:
- Easily deliver case studies, video, audio and print testimonials to prospects
- Efficiently manage customer reference information and enrolments
- Shorten the sales cycle by connecting prospects to appropriate reference customers
- Develop long term, mutually beneficial business relationships with your reference customers
Build a Successful Reference Community
The most successful customer reference communities provide an enviroment where prospects can easily search for and access reference information.
Success also requires regular engagement with and support of your reference customers. Active management and facilitation is essential to ensure value of participation.
Using our proven approach for building large-scale customer reference communities, Ramius’ Professional Services team will help you to:
- Build a database of accurate, relevant customer references and success stories
- Use community tools to manage interview requests and site visits
- Use the community to easily manage rewards and recognition programs
- Facilitate the sharing of best practices among reference customers
- Compile comprehensive reporting information on reference activities and engagements