To deliver actionable business insight, marketing researchers are more frequently recommending new, online techniques in their research designs. This webinar explores some of the Best Practices for integrating Online Communities into Research Approach
This webcast explains how companies are leveraging traditionally untapped resources such as customers and B2B partners for gathering ideas and formalizing their marketing and product investment process. The speakers describe 10 steps to create the ideal conditions to capture ideas and encourage creativity in business.
Sean Moffitt, author of Wikibrands -- Reinventing Your Company in a Customer-Controlled Marketplace, explores the subject of online community management and what key success factors are involved in the front line management of customer and fan engagement, digital and social media activities
This webinar explores how leading firms can combine the worlds of traditional marketing research and social technology to gain deeper business insight and make sense of customer participation and conversations.
Ramius introduces ideas of how to introduce social technologies into loyalty clubs, discuss examples of successful campaigns (and some not so successful attempts), how to monetize campaigns and suggest how you can begin to explore this for yourself.
The Social Web has been a sea change to the way in which we live and work. This webinar explores tactics and best practices to evaluate whether your company is better served using consumer services such as Facebook and LinkedIn, or by building your own white-label social platforms when executing “social marketing” initiatives in 2009.
This webinar builds on the "Building Your Brand" session to explore how private corporate social networks can be used to empower modern companies. It expands on some of the concepts presented in earlier sessions.
Ramius explores how marketers can use public and private social networks to promote and grow their brand. The webinar talks through some of the reasons you would use a public network and how you can encourage word of mouth support for your brand.